Off Screen Advertising:
A cut out consist of a flex or vinyl which is mounted
on a stand in the case of standee they can be placed at prominent locations
and can be moved as per the requirement of the client. An other advantage
of this form of branding is that it can take any form and thus lends itself
for creative and innovation. This is an innovative and attractive branding
option that is very effective in areas that are well lit. This form of
branding gives one the opportunity to be present in creative shapes and
This is the most effective way to communicate your brand to the target
group. The focus of a promoter based activity is interaction. Interaction
enables one get a firsthand feel of the market. Besides this it also communicates
to the target group that they are special and that the brand cares for
them. A human touch to the campaign is always an advantage. Besides this
research shows that any interactive based activity generates more brand
recall than any other form of communication.
Distribution or Sampling:
As the name suggest this consists of distribution of fliers or products.
It can be done either through the ticket booking counter or by a promoter.
Sampling is known to be very effective as it enables the consumer experience
the essence of the products.
The purpose of advertising is to communicate to the audience. The more
the medium used the more effective the communication. Thus displaying
the product enables one get a better experience of the product could be
displayed in a showcase or may be kept for display in an open area.
A translate consist of a flex or a vinyl on which light is projected.
Translites are of two types: Front lit: Here light is projected from the
front. Backlit: Here light is projected from the back This form of branding
enhances visibility and generates top of the mind brand recall.
This refers to the process of branding a seat in the auditorium. The branding
could be done directly on the seats or on a cover. Branding this form
of attracts the attention of the client for a prolonged period of time.
A dangler is a rather novel form of visual merchandising. It is advisable
to use such form of visual merchandising if the objective of the promotion
is to create a festive like ambiance.